Information for respondents

You have been asked for an interview.

Information for respondents

You were contacted by one of our interviewers and asked to participate in a survey. Now you have questions about our company and data protection. In this context we have compiled some relevant information for you. Please contact us if we could not answer all your questions at this point.

Declaration on data protection and the absolute confidentiality of your data during interviews

Your rights, as well as the rights and obligations of IFAK regarding the use of your personal data for the purpose of market research, are formulated in the European Data Protection Regulation (DSGVO) and in the new Federal Data Protection Act (BDSG-neu). These have been valid since 25.5.2018 and replace the previously valid German Federal Data Protection Act.

Your participation in our surveys is voluntary. You will not suffer any disadvantages if you do not participate. It goes without saying that all regulations of the DSGVO and the BDSG-neu are observed.

Our data protection officer appointed in accordance with Article 37 DSGVO is Mr Mirco Felsch. He monitors compliance with the DSGVO, the BDSG-neu and other regulations on data protection. Please address any questions regarding data protection in our telephone surveys and our data protection declaration directly to our data protection officer:

Mirco Felsch
Data protection officer
Methods & Quality Control
Phone: +49 6128/747-0
E-Mail: datenschutzbeauftragter(at)

Frequently Asked Questions

The term market and social research combines various research areas such as market and social research, political research and election research. They all work with the same, scientifically recognised methods, only the contents of the research areas differ.

They systematically research different areas of society, politics and economics. Market and social research also wants to learn more about the behaviour and motivations of the institutions, groups and individuals who act in these areas. The market and social researchers collect information about markets and population groups, about economic, social and socio-psychological facts, contexts and developments.

They can be employed or self-employed by companies, associations, politics, market and social research institutes or universities.
Market and social research is carried out on the researchers' own initiative or on behalf of commercial enterprises, associations and politics. They want to know what the needs of their customers or the population are in order to offer them appropriate products, services or policies. Thus, potentially everyone from the entire population has a say if they are willing to participate in surveys. By answering a survey, you can influence decisions of companies, politics and economy!

Characteristics of market and social research are scientific character, the prohibition to combine non-research activities with market and social research, as well as the guarantee of anonymity and data protection. The core feature is that the answers may only be evaluated in anonymised form, i.e. in such a way that no conclusions can be drawn about individual persons.