We are IFAK
Since 1958, we have been combining market research expertise, experienced project managers, a wide range of experience in online and offline research, our own CATI studio and our own field organisation under one roof.
This enables us to guarantee maximum process control, maximum efficiency and reliable data that enables confident decision-making.
... and what we do.
IFAK supports you in researching and understanding the behaviour and needs of your target groups at all times.
Every research question is different. That is why we develop your research design individually, methodically sound and with the expertise gained from over six decades of market and marketing research.
Image study by Marktforschung.de 2025
Face-to-face & CATI
IFAK Market Research is award-winning
A big thank you to all study participants who placed their trust in us and gave us such positive ratings!
Why IFAK?
We work with precision and care for you
to deliver measurable added value!
Experience
We combine the knowledge of experienced methodologists, programmers, project managers and field specialists. The high number of projects we have implemented has honed our expertise.
Survey methods
With 700 field interviewers, our own field organisation, our own CATI studio, state-of-the-art qualitative and quantitative online research, and close cooperation with panel providers, we can realise your project at short notice, act quickly, and respond promptly.
Flexibility
We offer you the best study design for your market research question. No standard solutions, but flexible, tailor-made solutions developed for your research task to deliver highly efficient results.
Cooperation & reliability
Effective research is born out of dialogue. Your dedicated contact person and their project team will take care of all aspects of your project. This means your project is in safe hands at all times. We work closely with you to deliver results that you can use immediately.
Innovations
From data collection to analysis, we use targeted, tested web-based applications, automation and AI to increase efficiency and speed. We continuously adapt our processes to new developments.
Target groups & sample
Whether it's a broad market or a niche target group, we have the access and know how to conduct successful surveys. We are also the right partner for large samples.
Our expertise
From methodology to industry – we know our stuff.
Research topics
Market media, mobility, customer experience and more. We cover all the relevant topics.
IFAK Team
A staff of 40
We are a strong, proven and experienced team that is passionate about managing projects.
Effective processes
As a medium-sized company with flat hierarchies, we work quickly, directly and cooperatively – ensuring highly efficient processes, short coordination channels and reliable results for our customers.
Our Mission
Our aim is to do a good job. We work in a performance-oriented manner with the clear mission of creating high-quality data.
Our trainees
We really enjoy serving as vocational trainers. For decades, we have been training young people in various professions and guiding them closely through their first steps on the job. And we offer quite a few of them a future at IFAK.
Experience, diversity and fresh perspectives
Our diverse team of men and women, younger and experienced employees combines different perspectives and many years of expertise – for sound, practical solutions and better decisions on the customer side.
Professional backgrounds
Here at IFAK, we have staff members from very different fields, including IT and EDP, business administration, psychology, sociology, communication, mathematics and geography.
Sustainability at IFAK
Conserving resources
Responsible use of finite resources is an important issue for us. To avoid consuming more than necessary when it comes to resources like electricity, water and gas, we worked together as a team to develop a code of conduct for sustainable use.
Recycling
At IFAK, recycling doesn’t just mean using waste intelligently, as compost for example, it also means preventing waste from being generated in the first place. For instance, we are using more and more refillable office supplies like pens and cleaning products, and we opted to consume filtered tap water instead of water in plastic bottles.
Biodiversity
Sustainability is not only an indoor thing at IFAK. Outdoors, we focus on biodiversity with activities including planting wildflower strips, setting up nesting sites for birds, and winter feeding.
Photovoltaics
Thanks to our photovoltaic system on the roof of our company building, we produce a large part of our own electricity. We are less dependent on our electricity provider, and we produce and use our own renewable electricity.
Social & Health
We know that the people who work at IFAK are our company's most important resource. That is why we place great value on respectful, appreciative interaction within our medium-sized company, on individual training and further education, and on gender equality.
Health protection and prevention also play a major role at IFAK. We conduct regular employee surveys so that we can respond to challenges at an early stage and develop measures, e.g. through ergonomics or autogenic training programmes.
Facts about IFAK
At a glance
- Founded in 1958
- Full-service institute
- 40 permanent employees
- All disciplines
- 7.4 million turnover in 2025
Our memberships in associations and federations
Our partnerships
Experience the benefits of our good connections
Cooperation with rilaton for ideal processes in CATI studies
Our in-house CATI studio, rilaton GmbH, enables the project management teams to work closely and efficiently with the specially trained interviewers
at rilaton.
Cooperation with TeleMatrix for an even greater impact when it comes to CATI
TeleMatrix GmbH is an internationally positioned telephone studio in Mainz. The interviewers therefore have a high level of foreign language competence.
Cooperation with Winicker Norimed specialized in clinical trials
Winicker Norimed specializes in clinical trials and non-interventional studies for drug, nutritional supplement and medical device companies.