Public transportation research

We analyze the needs and behaviors of air, rail and local public transportation customers.

Health & pharma research

From transplant surgeons to hemophilia patients – complex individual questions, even in the event of very specific target groups, are in good hands with us.

Print research

Whether it’s reach, user structures or user behavior – we investigate the readership for numerous publications from different industries, using methods that are ideally tailored to the respective target group.

Touchpoint research

We investigate the moment of truth of your customers. No matter whether it’s in an online shop, brick-and-mortar store or your specific touchpoints, we have the methods to capture your customers’ needs.

Product research

We put your product to the test and connect with your target group(s) wherever they are. Or in the comfort of our own test studio, if you choose.

Radio research

Tailor-made study designs for music research, market positioning and coverage studies, and radio host airchecks so that we can focus on exactly where the problem lies.


We offer you the entire range of selection, survey and analysis methods from a single source.

Selection methods

ADM sampling system
Quota sampling
Random sampling

Survey method

Advisory boards
Air check
Creative / Insight / Psychodrama Workshops
Desk research
Diary studies
Eye tracking
Face2Face / CAPI / CASI
Focus groups
Implicit methods
In-depth interviews
Inhome and studiotests
Mixed method
Moment of Truth Smartphone / Audio
Movement tracking
Mouse tracking
Online (CAWI)
Online Communities
Patient journey workshops
Peer / Tandem interviews
POS surveys
Paper pencil studies
QR Code surveys
Real Time Response
Response time measurements
Scan stick methode

Methods of analysis

Cluster analysis / segmentation
Conjoint analysis
Content analysis
Correlation and regression
Correspondence analysis
Discriminant analysis
Structural equation models

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