Radio research
We are proud of the fact that we have been able to assist numerous radio stations in the German-speaking countries in optimizing their radio stations with our research.
Product research
We put your product to the test and connect with your target group(s) wherever they are. Or in the comfort of our own test studio, if you choose.
Health & pharma research
Well-known as a specialist in online communities with physicians and patients, we deliver surprising insights into the motives and attitudes of your medical target groups.
Infrastructure research
We conduct research for a modern and sustainable infrastructure, for cities and for residential purposes.
Print research
Whether it’s reach, user structures or user behavior – we investigate the readership for numerous publications from different industries, using methods that are ideally tailored to the respective target group.
Touchpoint research
We investigate the moment of truth of your customers. No matter whether it’s in an online shop, brick-and-mortar store or your specific touchpoints, we have the methods to capture your customers’ needs.
Target groups
All IFAK target groups at a glance.
B2B
Architects / Engineers
Hairdressers
Medical professionals
Members of professional associations
Tax and business consultants
Teachers
Consumers
Buyers
Customers
Users
Decision-makers
Civil servants in the higher service
Company, plant and branch managers
Heads of department / authorised signatories
Managing directors
Other senior executives
Self-employed / freelancer
Healthcare
Caregiver
Family doctors
KOLs
Medical specialists
Midwives
Nurse
Patients also with rare diseases
Payer / health insurance
Pharmacists / PTAs
Psychotherapists
Media users
Listeners
Readers
Users
Viewers
Mobility & infrastructure
Energy officer
Owners
Rail travellers
Passengers
Passers-by
Public transport users
Tenants
Population
National studies
Regional studies
Young target groups
Children and young people
Pupils
Young adults
Your target group is not listed? Contact us personally.