Radio research

We are proud of the fact that we have been able to assist numerous radio stations in the German-speaking countries in optimizing their radio stations with our research.

Product research

We put your product to the test and connect with your target group(s) wherever they are. Or in the comfort of our own test studio, if you choose.

Health & pharma research

Well-known as a specialist in online communities with physicians and patients, we deliver surprising insights into the motives and attitudes of your medical target groups.

Infrastructure research

We conduct research for a modern and sustainable infrastructure, for cities and for residential purposes.

Print research

Whether it’s reach, user structures or user behavior – we investigate the readership for numerous publications from different industries, using methods that are ideally tailored to the respective target group.

Touchpoint research

We investigate the moment of truth of your customers. No matter whether it’s in an online shop, brick-and-mortar store or your specific touchpoints, we have the methods to capture your customers’ needs.

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Target groups

All IFAK target groups at a glance.

B2B

Architects / Engineers
Hairdressers
Medical professionals
Members of professional associations
Tax and business consultants
Teachers

Consumers

Buyers
Customers
Users

Decision-makers

Civil servants in the higher service
Company, plant and branch managers
Heads of department / authorised signatories
Managing directors
Other senior executives
Self-employed / freelancer

Healthcare

Caregiver
Family doctors
KOLs
Medical specialists
Midwives
Nurse
Patients also with rare diseases
Payer / health insurance
Pharmacists / PTAs
Psychotherapists

Media users

Listeners
Readers
Users
Viewers

Mobility & infrastructure

Energy officer
Owners
Rail travellers
Passengers
Passers-by
Public transport users
Tenants

Population

National studies
Regional studies

Young target groups

Children and young people
Pupils
Young adults

Your target group is not listed? Contact us personally.

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