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Valid Market Intelligence Data in the Healthcare Sector

For successful marketing, well-renowned companies and corporations in the health care and
pharmaceutical industries rely on the strategically relevant market research of IFAK Health & Pharma.

Highest Quality

for the security of your planning

We work on the basis of well-established industry know-how, which is reflected in:

  • Detailed knowledge of the health care market and the life cycle of medical preparations and products
  • In-depth methodological know-how for individual consulting
  • Proven expertise also in the HTA process

We diagnose the attitudes, behaviors and impressions of health care professionals & patients

Identify existing therapy standards and needs, understand, use and manage diagnostics, therapy and patient management

„I’m still thinking of the good results with Mrs. Müller…“
How do doctors tick?
„I don’t have it in stock. But how about this?“
What do pharmacists recommend?
„I’d rather not take it because of the side effects!“
What is important to patients?

We work according to your requirements and needs

Qualitative or quantitative designs, innovative or traditional – we offer you what you need

Our team is there for you!

In our team, specialists from a wide range of fields such as medical sociology, psychology and natural sciences work closely together. This interdisciplinary approach guarantees flexible and customer-sensitive solutions for your requirements in the healthcare sector.

Dr. Ulrike Dulinski

Your contact

Ulrike Dulinski has previously worked in several professional positions in medical market research and has been head of our Health & Pharma division since 2011. As a result of numerous discussions and interviews with all kinds of health care professionals, she possesses extensive know-how in a wide range of different fields and has a great passion for your industry.

Contact details:

Dr. Ulrike Dulinski
Head of Health & Pharma
Tel. +49 (0)6128/747-151
ulrike.dulinski(at)ifak.com

You will also benefit from our partnerships

We work together with other experts on specific issues.


Our partner Norimed

Co-operation with clinical research for successful preparations

IFAK customers benefit particularly from our unique partnership with Winicker Norimed’s clinical research team, including access to health care professionals and on issues at the interface between market access and marketing.

Our partner rilaton

Co-operation with rilaton for optimal project workflows of CATI studies

IFAK customers benefit especially from our in-house CATI studio. This ensures close and efficient co-operation between project management and the interviewers trained specifically for the pharmaceutical industry.

Our partner respondi

Co-operation with online panels for valid online surveys and community projects

IFAK customers benefit in particular from our connection to an innovative and technically experienced panellist, especially in consumer and pharmacist customer surveys.