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Clever research for smart solutions

in Media Research

Media research is as versatile as its uses

We offer wide-ranging research and explore its diversity.

We are a dynamic, research-oriented and experienced team with a broad range of academic backgrounds.

We have two key strengths: Some projects require new approaches: We are happy to meet the challenges and take them together with you! Others need a methodically sophisticated study design: We are able to draw on our broad range of experience and implement your project with confidence!

Cancellation studies B2B target groups Cookie tracking Copytest Eye-tracking GPS tracking Basic research on media usage IFAK Online Aircheck Image studies Implicit research with reaction time measurement Insight workshop Market media studies Mobile research Music research User structure analysis … Online Community … Online research … Out-of-Home use … Positioning studies … Print research … Programme monitoring … Radio research … Real-time response … Survey coverage … Representative surveys Special target groups (e. g. children, doctors, etc.) Spot test Tracking TV research Advertising impact studies Satisfaction studies

People – Brands – Markets – an all-round research perspective

We explore all aspects.

People

Only those who know the needs and preferences of their target groups can set the right strategy and the right content for their message. In this area we conduct the following studies:

  • Satisfaction studies
  • Opinion polls
  • Advertising impact studies
  • Target group analysis
  • Product/program evaluation

Brand

A strong brand serves as a point of reference in an increasingly complex environment and influences consumer purchasing behaviour. For the classification and further development of your own brand we provide the following services:

  • Image analyses
  • Brand core analyses
  • Positioning studies

Markets

Knowledge of the current market situation is an essential factor for the success of a company, especially in times of increasing complexity. In this area we conduct, among other things, the following studies:

  • Coverage studies
  • Market Media Studies
  • Competition analysis

It depends on the „how”

Different research perspectives require suitable tools or methods.

Your contact persons

in the team of Media & Communication

Martina Winicker
Head of Media & Communication
+49 (0)6128-747-951
martina.winicker(at)ifak.com

Jörg Sunnus
Team Leader Radio Research
+49 (0)6128-747-146
joerg.sunnus(at)ifak.com

Sören Winzer
Team Leader Print Research
+49 (0)6128-747-148
soeren.winzer(at)ifak.com