Society, Opinions & Trends
Social Research for the Public
Understanding what drives people.
Social research for public sector clients
and organisations
Understanding society – taking targeted action
IFAK Social Research
IFAK Social Research combines academic rigour with practical application. We understand both the requirements of public sector clients and the perspectives of social target groups. This enables us to produce tailor-made studies with high informative value. The result: robust findings that can be put to immediate use.
Mobility & Transport
Quality of life & satisfaction
Work & education
Society & change
IFAK Social Research not only provides data, but also concrete evidence on which policymakers, public authorities and organisations can base their decisions. We apply sound methodological principles in our work. Our strength lies in presenting complex social interrelationships in a clear and action-oriented manner. This enables measures to be planned, implemented and evaluated effectively.
Get in touch now.
Our social research experts look forward to hearing from you.
Data protection: By clicking ‘Send’, you consent to the storage and processing of your data.
IFAK Social Research’s specialist expertise
Mobility & Transport
We investigate mobility behaviour, needs and the acceptance of new mobility concepts.
- How do different sections of the population use existing mobility services?
- What are people’s expectations of local public transport?
- How are new mobility concepts assessed?
- What barriers exist to the use of sustainable modes of transport?
Quality of Life & Satisfaction
We analyse how people perceive their living situation and which factors influence their satisfaction.
- How satisfied are people with their current living situation and their local environment?
- What are the key influencing factors?
- How do needs differ between specific target groups?
- What issues are of concern to people in their region?
Work & Education
We examine the realities of work and education, as well as their impact on social participation.
- How is everyday working life changing as a result of remote working, the increasing flexibility of work and AI?
- What opportunities and fears do employees associate with the use of AI?
- What expectations do different target groups have regarding their professional future?
Society & Change
We analyse social developments, trends and processes of change.
- How is the digital world changing everyday social life?
- What are people’s views on the pressing issues of our time, such as climate change, education and migration?
- What values and beliefs are currently shaping our society?
Who do we conduct research for?
Our work for a variety of clients in the field of social research gives us a broad and well-founded range of experience.
Local authorities
- Municipalities
- Towns
- Districts
Organisations
- Regional/Federal Agencies
- Research Institutions
- Universities / Higher Education Institutions
- Church-affiliated organisations
- Associations / Foundations
Government agencies
- Ministries
- Federal and state agencies
- Police authorities
Insider tips from IFAK social research
01
Rent Index Survey, Frankfurt am Main
The rent index survey in Frankfurt was not only large-scale but also particularly well organised. On behalf of the City of Frankfurt, we developed a digital process that makes the procedure efficient, straightforward and transparent for everyone.
02
Citizens’ Survey by the City of Mannheim
How satisfied are the people of Mannheim with their city? This question was the focus of a citizens’ survey that we carried out in 2025 on behalf of the City of Mannheim.
03
Mixed-sample surveys
Johanna Schneider, Team Leader of IFAK Radio Research, and Mirco Felsch, a statistician at IFAK, discuss the use of mixed-sample surveys and what needs to be taken into account.
Your contacts at IFAK Social Research
Sören Winzer
Managing Director
