Radio, audio, online and print
Media Research
Find out what your users want.
Market Research for
Radio, Audio, Online and Print
Successfully tailoring offers, content and marketing using data-driven approaches
IFAK Media Research
IFAK Media Research is committed to the highest methodological standards and in-depth analysis. We take a systematic approach, guiding projects from the initial research question through to study design, while drawing on our extensive expertise in radio, audio, online and print media. We work closely with our clients as trusted partners and remain fully engaged with their challenges, objectives and key issues throughout the entire process.
Audience
Measurement
Reader and Listener Surveys
Music
Research
Advertising
Effectiveness
Qualitative Research
IFAK Media Research helps you
gain a comprehensive view of your market and a deeper understanding of your audience. Our services range from audience measurement and positioning analyses to qualitative research that uncovers the needs, motivations and loyalty drivers of your users, listeners and readers.
Get in touch now.
Our media experts look forward to hearing from you
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IFAK Media Research Expertise
Audience Measurement
Who uses your services, how frequently do they engage with them, and what usage behaviours can be identified? Which target groups are you reaching today, and where does future growth potential lie?
Reader & Listener Surveys
How are your products and services perceived by your audience? What drives engagement and loyalty among readers and listeners? What factors limit usage? How attractive is your audience to advertisers? Which new products offer the greatest potential for success?
Music Research
What music does your audience prefer? Which songs perform best, and which fail to engage listeners? How can your playlist be optimised to maximise audience appeal?
Advertising Effectiveness
How effectively does your message reach and engage your audience? Which campaign elements perform best? What impact does your communication have on brand perception, and how is your brand developing over time?
Qualitative Research
How is your brand perceived by your audience? What associations and emotions does it evoke? What underlying needs, motivations and expectations drive your users?
Who We Work
With
Our extensive experience in the following sectors, combined with long-term client relationships, enables us to provide meaningful insights into audience needs, expectations and behaviour.
Broadcasters & Audio Providers
- Public Service Radio Stations
- Private Radio Stations
- Local, Regional and National Stations
- Audio Advertising Sales Houses
- Podcast Producers
Other Media Organisations
- Agencies
- Regional Media Authorities
Publishers
- Specialist Publishers
- Newspaper Publishers (local/regional and national)
- Magazine Publishers
Selected Media Research References
Insights from IFAK Media Research
01
KIM Study – Children’s Media Use: Online from an Early Age, Often Beyond Age Ratings
The latest KIM Study sheds light on the media habits of children in Germany and raises important questions about age-appropriate media use in an increasingly digital world.
02
The Rhineland-Palatinate Report by the Rhein-Zeitung and RPR1 continues
Why do so many people feel a strong connection to Rhineland-Palatinate? The findings of the Rhineland-Palatinate Report to date reveal a state characterised by a strong sense of regional identity, close social ties and a high level of commitment to local society and public life.
03
The Enduring Strength of Local Radio
A mixed-sample study conducted by IFAK for Radio NRW shows that radio remains a highly relevant medium despite increasing competition from streaming services, digital platforms and changing media consumption habits.
Your contacts at IFAK Media Research
Sören Winzer
Managing
Director
