Market research for producers, retailers and service providers
Consumer & POS Research
Understanding shopping and user experiences
Market research for producers, retailers and service providers
Offerings, content and marketing in a data-driven and successful way
IFAK Consumer and POS Research
IFAK Consumer Research delivers robust, practical insights based on real-life purchasing and usage situations. We rely on sound methodologies, with a clear focus on findings that are relevant to decision-making.
POS & Touchpoint Research
Concept & Product Testing
Degustation studies
IFAK Consumer Research offers you
...a thorough understanding of purchasing and usage behaviour throughout the entire customer journey. From controlled studio tests and realistic in-home studies to research conducted directly at the point of sale and at relevant touchpoints. We are where people make decisions and use products, and we reveal how and why behaviour arises and, above all, what the consequences are.
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Our consumer experts look forward to hearing from you.
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IFAK Consumer Market Research’s specialist expertise
POS & Touchpoint Research
How are your products perceived at the point of sale? How is your new fresh produce concept being received? Which touchpoints along the customer journey have the greatest impact? And how satisfied are your customers with their in-store experience?
Concept & Product Testing
Is your concept convincing? Does your product meet the needs of your target audience? And which design or feature will prove most successful? How likely are people to buy it?
Degustation tests
How does your product compare in terms of taste? Which recipe is preferred? And how do sensory characteristics influence purchasing decisions and brand perception?
Who do we conduct research for?
Through many years of work and close customer relationships in the following sectors, we have gained extensive market knowledge and can tell you exactly what your customers want.
Fast Moving Consumer Goods (FMCG)
- Beverages
- Frozen Foods
- Confectionery
- Convenience Foods
Retail
- Supermarkets & discounters
- Non-food & DIY
- Drugstores
- Specialist retailers
- Airports & railway stations
Non-food and
durable goods
- Cosmetics
- Consumer goods
- Household goods
- Textile manufacturers
Services
- Banking & Finance
- Insurance
- Aviation & Airlines
- Property
A Reference Selection from Consumer Research
IFAK's other areas of research in consumer market research
Customer & Target Audience Research
Who is your target audience, really? What needs, motivations and expectations drive your customers? Which segments can be identified?
- Target audience analyses
- Segmentation
- Usage and Attitudes (U&A) studies
- Needs analyses
Brand, Market & Competitor Analyses
How well-known is your brand? How is it positioned against the competition? Where does the potential for growth lie?
- Brand Image Studies
- Brand Tracking
- Competitor Analyses
- Market Potential Analysis
Marketing & Communications Research
Is your campaign reaching its target audience? Which message is most effective? How is your brand evolving over time?
- Advertising impact studies
- Copy tests
- Campaign testing
- Pre- and post-campaign measurements
Service & Experience Research
How is the service experience perceived? Where do pain points arise along the customer journey? How can processes be optimised?
- Customer Experience Studies
- Satisfaction & NPS Analyses
Insider tips from consumer research
01
POS Surveys at the Moment of Truth
Why do customers make a purchase – or decide against it? What role do price, placement and availability play? Asking customers directly at the POS yields the answers that really matter.
02
Customer surveys: comfortable or reliable?
Customer surveys are a key tool for effectively managing customer relationships. Many companies rely on online surveys. But how reliable are the results really?
03
When complex, creative market research solutions are required
Sometimes market researchers have to become creative heroes in order to provide comprehensive answers to their clients’ questions and reach the relevant target groups.
Your contacts at IFAK Consumer Research
Sabine Stenneken
Senior Consultant
Consumer Research
Melisa Merdan-Desik
Consultant
Consumer Research