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Nothing is done until it´s successful

We bring you success with Research, Data Science and Consulting

By using our comprehensive iterative approach, you can identify the precise needs and habits of your customers – in B2C or B2B markets, whether online, offline or omnichannel. Develop and test solutions and translate them into products and services that meet the end customer’s demands and deliver unequivocal added value. With our methods you can create unique competitive advantages in your target groups, which will ensure your success and make your customers happy in today’s dynamic markets.

Explore Create Evaluate Repeat

Needs &
Habits

Needs &
Habits

Wie verhalten sich meine Konsumenten?
Welche Bedürfnisse haben sie?
Welche Trends wirken auf sie ein?
Welche Ideen für neue Lösungen erhalte ich?

Markets & Touchpoints

Markets &
Touchpoints

Wie transformiert sich mein relevanter Markt?
Wie binde ich meine Zielgruppe mit emotionalen Erlebnissen?
Welche Touchpoints haben die höchste Relevanz?

Products &
Services

Welche Ideen präferieren meine Kunden?
Welches Potential hat mein neues Produkt und was ist man bereit dafür zu bezahlen?
Passt mein Angebot zu meiner Marke?

Products &
Services

How do my consumers behave?
What are their needs?
Which trends affect them?
What ideas for new solutions can I expect?

+ Behavioural Measurement
+ Consumer & Shopper Insights
+ Segmentation
+ Trends:
    – Digitalization
    – Demografic change
    – Individualization
    – Value orientation

How is my relevant market evolving?
How do I connect my target group with emotional experiences?
Which touchpoints are most relevant?

+ Customer Experience
+ Customer Journey
+ Customer Satisfaction & Loyality
+ Competitors & Target Groups
+ Market Structure
+ Multichannel
+ Touchpoints
+ POS-Promotions

Which ideas do my customers prefer?
What potential does my new product have and what are consumers willing to pay for it?
Does my offer match my brand?

+ Innovation support
+ Concept/prototypes
+ Product/Service
+ User-Experience
+ Price
+ Market potential/volume
+ Recommendation
+ Brand fit

We bring the results for your needs

It is essential to know the industry to be able to give good advice

In the following branches of industry we have gained a wealth of market and product knowledge as a result of many years of work and intensive customer relationships and can tell you exactly what your customers want.

Fast Moving Consumer Goods (FMCG)
  • Drinks
  • Frozen food
  • Confectionary
  • Dry & finished products
Non-Food & Commodities
  • Cosmetics & Personal Care
  • Washing & cleaning agents
  • Household goods
  • Electronics
  • Gardening & Do-it-yourself
Retail
  • Supermarkets
  • Drugstores
  • Retail trade
  • Malls / Shoppingcenters
  • Airport shops
Services
  • Banks and finances
  • Insurances
  • Aviation & Airlines
  • Real estate
  • Other services

We are great for you

Dedicated, performance-oriented, caring

Our greatest assets are the team of people who will do their best for you every day. We can combine well-founded know-how, many years of expertise and creativity.

For our Consumer & Customer Team …

  • it is important that our clients really understand their customers.
  • agile project management is not new to us.
  • customer orientation is the highest priority.
  • passion for the project is our constant motivation.

We would like to meet you

Do not hesitate to contact us

Marcus Schatilow
Head of
Consumer & Customer

+49 (0)6128-747-555
marcus.schatilow(at)ifak.com

Sabine Hartmann
Senior Consultant
Consumer Goods

+49 (0)6128-747-548
sabine.hartmann(at)ifak.com

Eva Schulze
Senior Consultant
Retail & Services

+49 (0)6128-747-542
eva.schulze(at)ifak.com

Maike Schmidt
Senior Consultant
Deep Dive & Innovation

+49 (0)6128-747-559
maike.schmidt(at)ifak.com