By using our comprehensive iterative approach, you can identify the precise needs and habits of your customers – in B2C or B2B markets, whether online, offline or omnichannel. Develop and test solutions and translate them into products and services that meet the end customer’s demands and deliver unequivocal added value. With our methods you can create unique competitive advantages in your target groups, which will ensure your success and make your customers happy in today’s dynamic markets.
Explore Create Evaluate Repeat
Needs &
Habits
Wie verhalten sich meine Konsumenten?
Welche Bedürfnisse haben sie?
Welche Trends wirken auf sie ein?
Welche Ideen für neue Lösungen erhalte ich?
Markets &
Touchpoints
Wie transformiert sich mein relevanter Markt?
Wie binde ich meine Zielgruppe mit emotionalen Erlebnissen?
Welche Touchpoints haben die höchste Relevanz?
Products &
Services
Welche Ideen präferieren meine Kunden?
Welches Potential hat mein neues Produkt und was ist man bereit dafür zu bezahlen?
Passt mein Angebot zu meiner Marke?
We bring the results for your needs
It is essential to know the industry to be able to give good advice
In the following branches of industry we have gained a wealth of market and product knowledge as a result of many years of work and intensive customer relationships and can tell you exactly what your customers want.
Fast Moving Consumer Goods (FMCG)
- Drinks
- Frozen food
- Confectionary
- Dry & finished products
Non-Food & Commodities
- Cosmetics & Personal Care
- Washing & cleaning agents
- Household goods
- Electronics
- Gardening & Do-it-yourself
Retail
- Supermarkets
- Drugstores
- Retail trade
- Malls / Shoppingcenters
- Airport shops
Services
- Banks and finances
- Insurances
- Aviation & Airlines
- Real estate
- Other services
We are great for you
Dedicated, performance-oriented, caring
Our greatest assets are the team of people who will do their best for you every day. We can combine well-founded know-how, many years of expertise and creativity.
For our Consumer & Customer Team …
- it is important that our clients really understand their customers.
- agile project management is not new to us.
- customer orientation is the highest priority.
- passion for the project is our constant motivation.
We would like to meet you
Do not hesitate to contact us
Marcus Schatilow
Head of
Consumer & Customer
+49 (0)6128-747-555
marcus.schatilow(at)ifak.com
Sabine Hartmann
Senior Consultant
Consumer Goods
+49 (0)6128-747-548
sabine.hartmann(at)ifak.com
Eva Schulze
Senior Consultant
Retail & Services
+49 (0)6128-747-542
eva.schulze(at)ifak.com
Maike Schmidt
Senior Consultant
Deep Dive & Innovation
+49 (0)6128-747-559
maike.schmidt(at)ifak.com