50 Years IFAK

In 1958 IFAK was founded by Andreas und Dr. Gudrun Ketels in Wiesbaden and therefore is one of Germany's oldest German market research and opinion polling institute.

As of today IFAK can look back on 50 years of successful research:

Starting in the pioneer years, continuing with build out and move tot he new office location in Taunusstein and the take over by Jens und Martina Winicker and last but not least opening IFAK Ukraine 2008.

Since the 90s IFAK could re-establish itself in the German market as one of the biggest market research companies. And today offers its clients thorough and innovative research and consulting.

 

 

1958

IFAK was founded in Wiesbaden by Dr. Gudrun and Andreas Ketels

1977

First Media Analysis (media reach study)

1978

IFAK moves to Taunusstein (Neuhof)

1990

First telephone interviewing center

January 1994

Akquisition of IFAK by Jens and Martina Winicker

1994

Internationale Research at  IFAK

1995

Member of Intersearch – an international market research network

1999

Starting online research

1999

Qualitative research becomes one of IFAK’S core business elements

October 1999

Additional telephone interviewing center in Kaiserslautern

2001

Extension of HQ building in Taunusstein

2004

First series of eye-tracking surveys

2005

PDA interviewing

2008

Opening of first IFAK subsidiary in Kiev/Ukraine