Online Online
We and the Net
Further to the classic methods of data assessment, online market research has proved to be an effective tool. IFAK customers gladly use this medium because of the qualitative and economic advantages it offers in many fields. For certain questions, online research has become indispensible.Consciously used online surveys have a number of advantages, some of which are listed below:
- Rapidity
Results can be followed up by online reports as early as the field phase - No influence by interviewers
The questionnaire is filled out independently and without an interviewer, any influence by an interviewer is therefore excluded. - Monitored procedure of the interview
Complex filters and rotations are automated, mistakes are therefore completely excluded - Higher anonymity
The test person is completely anonymous and by himself when filling out the questionnaire, and is therefore less likely to give socially accepted answers. - Including multi-media elements
Illustration, videos, 3D animations etc. may be integrated in every questionnnaire - Central monitoring of international studies
- Possible savings
- Better focusing on difficult target groups
e. g. target groups with a low incidence
For online market research, IFAK keeps to the same quality standards as with classic offline market research (ADM guidelines for online interviews).