Data Collection

How we work – our possibilities of data collection

The IFAK Institute uses ADM samples for face to face studies. For CATI studies, the ADM Sample System with RDD generated telephone numbers makes it possible to reach individuals who are not even registered in the telephone directory. 

Face-to-Face Field

• Conducting direct personal interviews with our own staff!
• 1500 well-trained and reliable interviewers throughout Germany!
• Specially trained permanent interviewer staff at all major German airports!
• Co-operation with established and reliable partners – at home and abroad!

CAPI & PDA

• Computer-aided face to face interviews!
• Usage of state-of-the-art CAPI equipment!
• Co-operation with established and reliable partners – at home and abroad

CATI

• Computer-aided telephone interviews!
• 150 telephone desks in 2 state-of-the-art in-house telephone studios
• Co-operation with established and reliable partners – at home and abroad

Online

• Online interviews in different target groups!
• Co-operation with established and reliable partners – at home and abroad

Eye-Tracking

• Indoor and outdoor visual recordings
• 2 modern visual recording devices!
• Mobile HED (=headmounted eye-tracking) system!
• Computer-aided view recordings by remote system!

Studio interviews

• Direct personal interviews in the studio!
• Co-operation with established and reliable partners – at home and abroad